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Business August 30, 2021

Digital gift cards: Employee recognition made simple

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Employees celebrate their recognition after receiving digital gift cards

Corporate gifting is a way to show your employees that you appreciate their efforts and care for them. However, oftentimes, the very first question that companies have to consider before implementing the tradition is: “What do we get them? And how do we do it in a convenient and cost-effective manner?”

The corporate gifting dilemma

Staff, colleagues, and clients can be hard to get corporate gifts for, as you might not know what they enjoy, what they already have, or what their tastes are. You certainly want your gift to stand out and be memorable, but have a limited budget and no idea what the recipient really likes, doesn’t like, or already has. It can be a daunting task, especially if you’re buying for more than one person.

And while gift recipients tend to be highly satisfied with the gifts they receive, satisfaction is a far cry from delight – and that is what gift-givers should aim for. Ultimately, it’s memorability that drives the connection and loyalty that creates the meaning.

Benefits of bulk

Although still a top seller for birthdays or during the holidays, behaviour is revealing that more and more customers are now buying gift cards online to treat their own employees or clients. In other words, many customers are purchasing gift cards in bulk.

This bulk gift card buying behaviour means that rewards programme administrators should ensure that they always have a steady supply of options on hand. Secondly, they should consider expanding their offering to include complimentary gift card designs with themes that can fit any occasion.

Delivering meaningful employee rewards

Rewards aren’t one size fits all. This is especially true when you’re trying to engage the wide range of personality types that are your employees. By acknowledging these differences and giving people the power to choose their own reward, custom to their needs, you create a much more impactful experience that leaves a lasting impression for next time.

There is also a great deal of research available today about how important it is to publicly acknowledge employees’ individual efforts at work, and how a simple token is often extremely valued. Roughly 87% of company recognition programmes emphasise tenure. And over 91% of HR professionals believe that recognition and rewards make employees more likely to stay. On top of that, an employee who has been recognised is 63% more likely to stay at his or her current job within the next 3 to 6 months.

It shows that employers have actually put thought into recognising an employees’ hard work and achievements, rather than just providing the minimum requirements for staff rewards.

That’s why personalisation is the best approach – buying gift cards online as specific rewards for specific people. Even if they’ve been bought in bulk, it’s important to deliver rewards in a way that makes those receiving them feel individually valued

Buy and send digital gift cards online

No matter the occasion, buying gift cards online is a convenient way to show you care. With Yoyo Gifts, you’ll benefit from using a self-service digital platform to create and send bulk personalised gift cards. You’ll also get to skip the queues, crowds, and cash with a more eco-friendly way to get gifting and gain access to some of South Africa’s most loved retail brands while doing so.

What’s more, it’s all done on an easy-to-use, intuitive platform that guides you through the gifting process, from start to finish, in under 5 minutes. Once a gift card has been purchased, it will be issued instantly, with recipients receiving their gift cards via sms and email, allowing them to make their purchase in-store at their own convenience.

Yoyo Gifts – The simplest way to send instant digital gifts for any occasion.

Let’s get gifting.